Regatta has been working with buoyancy products since 1950 and is one of the leading producers of lifejackets and buoyancy aids in Europe. The know-how has been strengthened continuously through new developments and inventions according to updated requirements.

A working suit with built-in buoyancy - the "Combisuit" - was made by this company already in the mid 1970's. A buoyant sweater was developed and launched in 1991.

"Regatta Thermo Cruise", the first thermal lifejacket in the world, was approved by the Norwegian Maritime Directorate in 1996, and Thermo Cruise baby got its approval in 2002. Another innovation is the Kon-Tiki Mini, the smallest lifejacket in the world.

Regatta has been in front of innovation also in the leisure market, with new colours, materials and designs. For the last 10 years Regatta also has produced flotation suits for children.

The company is headquartered outside Aalesund, the Art Nouveau town by the sea and the capital of fisheries in Norway. Long traditions and working close to the sea have contributed to a high level of expertise in fisheries and shipping among many of the city`s businesses. Therefore, Regatta has had an excellent foundation for developing buoyancy products of high quality.

Product development has been and will always be a continuous process with high priority. Safety, comfort and movement under all conditions is our measures of quality. The company has a close cooperation with test and approval organizations worldwide.

In 2017 Regatta AS merged together with Aalesund Oljeklede AS, into Aalesund Protective Wear AS. Regatta is now one of four brands producing protective and safety clothing for both the professional and leisure market; Regatta - Norwegian Lifeguard, Aalesund Oljeklede Professional (rainwear), Strakofa Workwear, and Blaest Rainwear (leisure/fashion).